Friday 13 November 2009

How has my creativity developed though the use of digtal technolgy?

I feel that my practical creativity has developed greatly though the use of digital technology. This is because I was in charge of the editing of the footage into a believable diagieses. This gave me the opportunity to develop techniques which I already had and learn new ones which will help me with future productions. For example the use of cross cutting clips which had dialect which helped give the scene a much greater conversational feel. This was influenced by my own and my group’s intake of similar media forms such as television drama. There are also examples of overlapping photos with fades to give them the appearances of fading into each other. This idea acutely came in the research of that particular programme during pre-production I tested some of our initial ideas to see if they were possible. During this process we were limited on a few ideas which were important to the plot of the production but instead of abandoning this idea entirely I changed it slightly to suit the software at hand. Although the final result was perhaps better than our original idea I would still say that this shows us the limitations of this particular software which hopefully will not impact our production this year.

The experience also gave me more understanding on the use of digital technology such as the setting up the equipment such as the camera. Before this production I had only ever filmed productions free hand and they were therefore rather shaky. However during this piece I had the opportunity to use the cameras tripod and this led to much more planning. As the camera was stationary we had to think much more carefully about the placement of it as afterwards its movements would be limited. This meant that we had to have detailed drawings of the set with ideas of characters movements and the camera angles which we had wanted to achieve. We already had a vague idea of what sort of shots we wanted from the previous storyboarding however the experience of looking at the optional setting for the production allowed us to develop this ideas further.

Web 2.0 was instrumental in the production of our piece. As we had a very limited time frame of which we had to work in much of the production had to be e-mailed to other accounts in order for us to work in our own time. Without the improvements made to e-mail we would never have been able to send the work to our other accounts and therefore would have gone behind on our plans. Web 2.0 also allowed for the creation of ‘Youtube’ which is the site we used to upload our final production. This allowed us to review our work in a publicly open forum and made it easy for us to post our reviews of it in the form of comments. ‘Youtube’ was also very important for the initial research. Even after we had decided upon what we wanted to do we had to use a lot of research to decide on who the audience would be and how the genre of the movie would be divined. Although ‘Youtube’ was more important in deciding the actual content of the film rather than divining it and its audience. However other sites such as ‘Facebook’ did allow us to find out more information about the audience.

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